Growing your plumbing business is no easy task so you'll need to devote time to growing the business itself and less time in the field. Here's a look at 7 tips for growing a profitable plumbing business in 2023.
A plumbing business - like almost all other home services businesses - is an excellent choice for becoming a small business owner because they are largely recession-resilient.
It doesn't matter how bad the economy is if your toilet is clogged. You're going to call someone to fix it no matter how much belt-tightening you're doing.
But how do you grow the business?
You can start small and find a plumbing niche that you love. Make sure to devote time to work on the business itself instead of doing the actual labor all the time.
Build a great company culture that inspires employees.
Let's look at 7 tips for a profitable plumbing business in 2023.
- Start Small
One of the simplest strategies for creating a profitable plumbing business in 2023 is to start small. Focus on building relationships with existing customers and other people in the industry. This will let you build trust and win more clients.
You should focus on the types of jobs that fit your experience and branch out slowly. Don't be afraid to take on much larger projects but don't do it too soon and overextend yourself.
Scale up your operation by adding more employees and/or additional trucks when the time is right.
- Find a plumbing niche that you love
As you start to grow your company, find a plumbing niche that you love. And preferably one that doesn't have a lot of competition in your area.
Fixing leaks and unclogging toilets is always in demand but there are also lots of companies that do this relatively simple work.
Do you want to get into commercial maintenance? Or focus on more difficult installation jobs?
Think about what niche matches your skillset and focus on growing that part of your operation for a successful plumbing business.
- Have time to work on the business
If you want to grow your plumbing business, you need to have the time to focus on more than just laying pipes and unclogging toilets. This means you'll have to be working on the business, not in it.
As a business owner you need to manage employees, reducing costs, marketing your business, gaining new clients and, more generally, looking for ways to improve and grow.
It's a big list so you can't be out doing the plumbing work all the time, or you'll never have time to focus on the business itself.
You need to get the business to the point where you can delegate tasks to your employees so you can focus on growth.
- Build a great company culture
Your employees are one of your greatest assets, so you need to foster a great company culture that creates happy, loyal, and motivated employees.
Doing so will almost certainly lead to more productive employees.
You want to make sure they feel like they are valued and important members of the team. Make this about more than just a paycheck.
You can share your team's success stories regularly to motivate everyone to try their hardest.
- Have a professional website
One of the easiest ways to find plumbing services is to hop on the internet and search so you want to make sure you have a professional website that is optimized for SEO so you're one of the top results.
You also want an excellent website that has everything your customers want to know. It should have services, prices, a little history of the company, testimonials, etc.
It should have an easy to access contact form so people can ask for a quote, and you need to be able to respond to these queries as quickly as possible.
- Promote your business
If you want to grow a successful plumbing business in 2023, you're going to have to promote your business using any number of different ways, from personal contacts in the industry to building customer relationships to using social media.
Reach out to local organizations in your area that might need plumbing services.
Focus on providing excellent services and devote time to building strong customer relationships by following up and making sure people are satisfied. They will be more likely to recommend you to others.
Make sure you're optimizing your social media presence as this is another keyway to gain clients. Consider hiring someone who can help you on this front if it's not in your wheelhouse.
- Home in On Your Brand
You want to focus on your brand, it's the face of the business. It should be simple and straightforward while also making an impression that sticks in client's minds. This might be a logo, the layout of your website, as well as uniforms and decals on your vehicles.
You'll want to stay consistent so that your uniforms and website colors all work together, for example.
Think about what makes you one of a kind in the industry and lean into that for your branding.
Make sure you devote enough time to growing your business. You're the owner so you need to be taking a much wider look at operations.
Get your head off the day-to-day work where you can and think about promoting your business, building a brand, and having a great company culture.
You should have a professional website that easily lists all your services and how to get a quote. Promote yourself on social media to maximize digital marketing.
This will help you grow a profitable plumbing business in 2023.